Houston's own Travis Scott, in partnership with Audemars Piguet, introduces a notable addition to the Swiss watchmaking industry with the Royal Oak perpetual calendar "Cactus Jack" Limited Edition. This exclusive release, limited to 200 pieces and priced at approximately $201,000, signifies a merging of cultures and styles.

• Design: The 41mm perpetual calendar watch, with its white gold hexagonal screws and sapphire dial, showcases the openworked Calibre 5135. The design seamlessly fuses rhodium-toned components with pink-gold hues, making it visually striking.
• Unique Features: The calendar and week indications utilize typography based on Travis Scott's own drawings. The day subdial hand is designed in the shape of the Cactus Jack brand logo, while the moonphase at six o'clock is replaced by Cactus Jack's smiley face, glowing blue in the dark.
• Strap and Clasp: The timepiece sports a textured calfskin leather strap, a first for this complication, with a pink gold folding clasp engraved with the signatures of Audemars Piguet and Travis Scott.

Associated Apparel and Accessories Collection

In addition to the watch, the collaboration includes a range of clothing and accessories, such as hoodies, T-shirts, jackets, pajamas, shorts, and caps. These items are available exclusively online, with a portion of the proceeds going to a charity of Travis Scott's choice.

• Historical Significance: This collaboration echoes AP's history of connecting hip-hop with high-end watchmaking, dating back to the Jay-Z collaboration in 2005. It highlights the ongoing integration of Swiss watch brands with contemporary music artists.
• Leadership Transition: This release marks a significant move by AP CEO Francois Bennahmias before the impending leadership change, underscoring the brand's commitment to exploring new demographics and cultural ties.

The "Cactus Jack" Royal Oak Perpetual Calendar Openworked is available at AP boutiques, reinforcing the exclusive and high-end nature of this limited edition timepiece.